Ketchup: Choice of Brand for Ketchup
Description
a cross-section number of observations : 4956
observation : individuals
country : United States
source
Kim, Byong--Do, Robert C. Blattberg and Peter E. Rossi (1995) Modeling the distribution of price sensitivity and implications for optimal retail pricing, Journal of Business Economics and Statistics, 13(3), 291.References
Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.