Yogurt: Choice of Brand for Yogurts
Description
a cross-section number of observations : 2412
observation : individuals
country : United States
source
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) A random--coefficients logit brand--choice model applied to panel data, Journal of Business and Economics Statistics, 12(3), 317.References
Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.