pathmox (version 0.2.0)

csibank: CSI Bank dataset

Description

This data set contains the variables from a customer satisfaction study of a Spanish credit institution.

Usage

data(csibank)

Arguments

Format

A data frame with 1707 observations on the following 32 variables. The first five variables are segmentation variables. The rest of the variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, and 6) LOY=Loyalty. IMAG: Includes variables such as reputation, trustworthiness, seriousness, solidness, and caring about customer's needs. EXPE: Includes variables such as products and services provided, customer service, providing solutions, and expectations for the overall quality. QUAL: Includes variables such as reliable products and services, range of products and services, personal advice, and overall perceived quality. VAL: Includes variables such as beneficial services and products, valuable investments, quality relative to price, and price relative to quality. SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other banks, and performance relative to customer's ideal bank. LOY: Includes variables such as propensity to choose the same bank again, propensity to switch to other bank, intention to recommend the bank to friends, and sense of loyalty.
Gender
a factor with levels Female Male
Age
a factor with levels <=25< code=""> >=66 26-35 36-45 46-55 56-65
Education
a factor with levels Elementary Graduated Highschool Undergrad Unfinished
Occupation
a factor with levels Manager MediumEmplo Notemploy OwnFreelan Retired
Region
a factor with levels Center East North
imag1
First MV of the block Image
imag2
Second MV of the block Image
imag3
Third MV of the block Image
imag4
Fourth MV of the block Image
imag5
Fifth MV of the block Image
imag6
Sixth MV of the block Image
expe1
First MV of the block Expectations
expe2
Second MV of the block Expectations
expe3
Third MV of the block Expectations
expe4
Fourth MV of the block Expectations
qual1
First MV of the block Quality
qual2
Second MV of the block Quality
qual3
Third MV of the block Quality
qual4
Fourth MV of the block Quality
qual5
Fifth MV of the block Quality
qual6
Sixth MV of the block Quality
qual7
Seventh MV of the block Quality
val1
First MV of the block Value
val2
Second MV of the block Value
val3
Third MV of the block Value
val4
Fourth MV of the block Value
sat1
First MV of the block Satisfaction
sat2
Second MV of the block Satisfaction
sat3
Third MV of the block Satisfaction
loy1
First MV of the block Loyalty
loy2
Second MV of the block Loyalty
loy3
Third MV of the block Loyalty

Source

Laboratory of Information Analysis and Modeling (LIAM). Facultat d'Informatica de Barcelona, Universitat Politecnica de Catalunya.

Examples

Run this code
data(csibank)

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