csibank: CSI Bank dataset
Description
This data set contains the variables from a customer satisfaction study of a Spanish credit institution.
Format
A data frame with 1707 observations on the following 32 variables. The first five variables are segmentation variables. The rest of the variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, and 6) LOY=Loyalty. IMAG: Includes variables such as reputation, trustworthiness, seriousness, solidness, and caring about customer's needs.
EXPE: Includes variables such as products and services provided, customer service, providing solutions, and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, personal advice, and overall perceived quality.
VAL: Includes variables such as beneficial services and products, valuable investments, quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other banks, and performance relative to customer's ideal bank.
LOY: Includes variables such as propensity to choose the same bank again, propensity to switch to other bank, intention to recommend the bank to friends, and sense of loyalty.
Gender- a factor with levels
Female Male Age- a factor with levels
<=25< code=""> >=66 26-35 36-45 46-55 56-65 Education- a factor with levels
Elementary Graduated Highschool Undergrad Unfinished Occupation- a factor with levels
Manager MediumEmplo Notemploy OwnFreelan Retired Region- a factor with levels
Center East North imag1- First MV of the block Image
imag2- Second MV of the block Image
imag3- Third MV of the block Image
imag4- Fourth MV of the block Image
imag5- Fifth MV of the block Image
imag6- Sixth MV of the block Image
expe1- First MV of the block Expectations
expe2- Second MV of the block Expectations
expe3- Third MV of the block Expectations
expe4- Fourth MV of the block Expectations
qual1- First MV of the block Quality
qual2- Second MV of the block Quality
qual3- Third MV of the block Quality
qual4- Fourth MV of the block Quality
qual5- Fifth MV of the block Quality
qual6- Sixth MV of the block Quality
qual7- Seventh MV of the block Quality
val1- First MV of the block Value
val2- Second MV of the block Value
val3- Third MV of the block Value
val4- Fourth MV of the block Value
sat1- First MV of the block Satisfaction
sat2- Second MV of the block Satisfaction
sat3- Third MV of the block Satisfaction
loy1- First MV of the block Loyalty
loy2- Second MV of the block Loyalty
loy3- Third MV of the block Loyalty
Source
Laboratory of Information Analysis and Modeling (LIAM). Facultat d'Informatica de Barcelona, Universitat Politecnica de Catalunya.