csimobile: CSI Mobile Phone dataset
Description
This table contains data from a Customer Satisfaction Index CSI on Mobile Phone
Format
A data frame with 87 observations on 33 variables. The first seven variables are segmentation variables. The rest of the variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, 6) COM=Complaints, and 7) LOY=Loyalty. IMAG: Includes variables such as trustworthiness, dynamic, solidness, innovation, and caring about customer's needs.
EXPE: Includes variables such as products and services provided and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, and overall perceived quality.
VAL: Includes variables such as service and products, quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers.
COM: Includes one variable defining how well or poorly custmer's complaints were handled.
LOY: Includes variables such as propensity to choose the same phone provider again, intention to recommend the phone provider to friends.
Age- a factor with levels
<=25< code=""> >25 Gender- a factor with levels
female male Occupation- a factor with levels
employee other student Education- a factor with levels
basic highschool university Operator- a factor with levels
A B C Contract- a factor with levels
contract prepay SwitchOp- a factor with levels
No Yes image1- First MV of the block Image
image2- Second MV of the block Image
image3- Thrid MV of the block Image
image4- Fourth MV of the block Image
image5- Fifth MV of the block Image
expe1- First MV of the block Expectations
expe2- Second MV of the block Expectations
expe3- Third MV of the block Expectations
expe4- Fourth MV of the block Expectations
qual1- First MV of the block Quality
qual2- Second MV of the block Quality
qual3- Third MV of the block Quality
qual4- Fourth MV of the block Quality
qual5- Fifth MV of the block Quality
qual6- Sixth MV of the block Quality
value1- First MV of the block Value
value2- Second MV of the block Value
value3- Third MV of the block Value
satis1- First MV of the block Satisfaction
satis2- Second MV of the block Satisfaction
satis3- Third MV of the block Satisfaction
comp1- First MV of the block Complaints
comp2- Second MV of the block Complaints
comp3- Third MV of the block Complaints
loyal1- First MV of the block Loyalty
loyal2- Second MV of the block Loyalty
Source
Laboratory of Information Analysis and Modeling (LIAM). Facultat d'Informatica de Barcelona, Universitat Politecnica de Catalunya.