bank_data: Bank marketing campaigns data set analysis
Description
It is a dataset that describing Portugal bank marketing campaigns results.
Conducted campaigns were based mostly on direct phone calls, offering bank client to place a term deposit.
If after all marking efforts client had agreed to place deposit - target variable marked 'yes', otherwise 'no'
Usage
data(bank)
Arguments
Format
An object of class "data.frame"
job
Type of job
marital
marital status
education
education
default
has credit in default?
housing
has housing loan?
loan
has personal loan?
age
age
y
has the client subscribed a term deposit? (binary: "yes","no")
Details
Sourse of the data
https://archive.ics.uci.edu/ml/datasets/bank+marketing
References
This dataset is public available for research. The details are described in S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014