brands

<p>Data on the purchase behavior of customers at a specific market. The dataset
consists of customers who purchased one of five candy-bar brands in their previous
visit to the market and records whether or not they make a purchase during
this visit and, if so, which brand they purchase. The dataset is adapted from
the full dataset that is referenced in the source citation.</p>

datasets

Utilities for multiple hypothesis testing, companion datasets from "Probability and Statistics for Economics and Business: An Introduction Using R" by Jason Abrevaya (MIT Press, under contract).

Nathan Gardner Hattersley

probstats4econ

Companion Package to Probability and Statistics for Economics
and Business

Jason Abrevaya

brands function


<div class="section" id="brands">
<h3><code>brands</code></h3><p></p><p>
</p><p>A data frame with 14,560 rows and 3 columns:</p><dl>
<dt>purchase</dt>
<dd><p>1 if customer makes a purchase, 0 otherwise</p></dd><p></p><p><dt>brand</dt>
<dd><p>Brand purchased (1 through 5), 0 if no purchase</p></dd></p><p><dt>last_brand</dt>
<dd><p>Brand purchased (1 through 5) during last visit</p></dd></p><p>
</p></dl><p></p><p></p></div>


Format

Brand data — brands


<div class='section' id='brands'>
<h3><code>brands</code></h3>


<p>A data frame with 14,560 rows and 3 columns:</p><dl>
<dt>purchase</dt>
<dd><p>1 if customer makes a purchase, 0 otherwise</p></dd>

<dt>brand</dt>
<dd><p>Brand purchased (1 through 5), 0 if no purchase</p></dd>

<dt>last_brand</dt>
<dd><p>Brand purchased (1 through 5) during last visit</p></dd>


</dl>

</div>


brands: Brand data

Description

Usage

Arguments

Format

`brands`