create.dummy.vars

<p>generate data.frame with dummy variables for each promotion period</p>

internal

Analysis and measurement of promotion effectiveness on a given target variable (e.g. daily sales). After converting promotion schedule into dummy or smoothed predictor variables, the package estimates the effects of these variables controlled for trend/periodicity/structural change using prophet by Taylor and Letham (2017) <doi:10.7287/peerj.preprints.3190v2> and some prespecified variables (e.g. start of a month).

Nahyun Kim

promotionImpact

Analysis & Measurement of Promotion Effectiveness

Hyemin Um

Eunjo Lee

 NCSOFT Corporation

create.dummy.vars function

generate data.frame with dummy variables for each promotion period — create.dummy.vars

generate data.frame with dummy variables for each promotion period

create.dummy.vars: generate data.frame with dummy variables for each promotion period

Description

Usage

Arguments