sim.promotion

<p>This data set is promotion schedule data including promotion tag information.
`pro_id`: promotion ID.
`start_dt`: start date of each promotion
`end_dt`: end date of each promotion.
`tag_info`: promotion tag information (promotion type).</p>

datasets

Analysis and measurement of promotion effectiveness on a given target variable (e.g. daily sales). After converting promotion schedule into dummy or smoothed predictor variables, the package estimates the effects of these variables controlled for trend/periodicity/structural change using prophet by Taylor and Letham (2017) <doi:10.7287/peerj.preprints.3190v2> and some prespecified variables (e.g. start of a month).

Nahyun Kim

promotionImpact

Analysis & Measurement of Promotion Effectiveness

Hyemin Um

Eunjo Lee

 NCSOFT Corporation

sim.promotion function

<p>A dataset containing 50 observations of 4 variables.</p>

Format

Promotion Schedule — sim.promotion

Promotion Schedule

sim.promotion: Promotion Schedule

Description

Usage

Arguments

Format