Description
Data of four subjects from the Pasta experiment. The table contains data of the one-way
sub-designs, folowed by the data of the full-factorial design.
Factors: Price (3 levels: 0.89, 0.99, 1.09) and Packaging (3 levels: box with window, box
without window, plastic bag).format
A data.frame object.References
Massidda D., Polezzi D., Vidotto G. (2011). A Functional Measurement approach to cope
the non-linearity of judgments in marketing research. Proceedings of the 10th European
Conference on Research Methodology for Business and Management Studies. Normandy Business
School, Caen, France, 348-354.