radiant (version 0.1.95)

ca_the_table: Function to calculate the PW and IW table for conjoint

Description

Function to calculate the PW and IW table for conjoint

Usage

ca_the_table(model, dat, ca_indep_var)

Arguments

model

Tidied model results (broom) output from conjoint passed on by summary.conjoint

dat

Conjoint data

ca_indep_var

Independent variables used in the conjoint regression

Details

See http://vnijs.github.io/radiant/marketing/conjoint.html for an example in Radiant

See Also

conjoint to generate results

summary.conjoint to summarize results

plot.conjoint to plot results

Examples

result <- conjoint(dataset = "mp3", ca_dep_var = "Rating", ca_indep_var = "Memory:Shape")
ca_the_table(result$model, result$dat, result$ca_indep_var)