ACCOUNT:
Predicting whether a customer will open a new kind of account
Description
Customers were marketed a new type of account at a bank. It is desired to model what factors seemed to be associated with the probability of opening the account to tune marketing strategy.
Format
A data frame with 24242 observations on the following 8 variables.
Details
Who is more likely to open a new type of account that a bank wants to try to sell its customers? Try logistic regression or partition models to see if you can develop a model that accurately classifies purchasers vs. non-purchasers. Or, try to develop a model that does well in promoting to nearly all customers who would buy the account.