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regclass (version 1.5)

CUSTLOYALTY: CUSTLOYALTY dataset

Description

Customer database describing customer value (adapted from a former case study) and whether they have a loyalty card

Usage

data("CUSTLOYALTY")

Arguments

Format

A data frame with 500 observations on the following 9 variables.

Source

Unknown

Details

Each row corresponds to a customer of a local chain. Does having a loyalty card increase the customer's value?