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regclass (version 1.5)

CUSTREACQUIRE: CUSTREACQUIRE dataset

Description

Customer reacquisition

Usage

data("CUSTREACQUIRE")

Arguments

Format

A data frame with 500 observations on the following 9 variables.

Source

Unknown

Details

A company kept records of its success in reacquiring customers that had previously churned. Data is based on a previous case study.