EX6.CLICK:
CLICK data for Exercise 2 in Chapter 6
Description
CLICK data for Exercise 2 in Chapter 6Format
A data frame with 13594 observations on the following 15 variables.
Details
Inspired from a competition to predict the click-thru rates of ads displayed on mobile devices https://www.kaggle.com/c/avazu-ctr-prediction. Does the click-thru rate vary based on where the ad placed, what kind of site and device is used to view the ad, something else? All variables are anonymized.