Learn R Programming

regclass (version 1.5)

EX6.CLICK: CLICK data for Exercise 2 in Chapter 6

Description

CLICK data for Exercise 2 in Chapter 6

Usage

data("EX6.CLICK")

Arguments

Format

A data frame with 13594 observations on the following 15 variables.

Details

Inspired from a competition to predict the click-thru rates of ads displayed on mobile devices https://www.kaggle.com/c/avazu-ctr-prediction. Does the click-thru rate vary based on where the ad placed, what kind of site and device is used to view the ad, something else? All variables are anonymized.