Description
Purchase habits of customers
Format
A data frame with 27723 observations on the following 6 variables.
Source
Adapted from real data on the condition that neither the name of the chain nor other parties be disclosed.Details
A nation-wide chain is curious as to whether it can predict whether a former customer will make a purchase at one of its stores in the next 30 days based on the customer's spending habits. Some variables are known by the chain (e.g., Visits) and some are available to purchase from credit card companies (e.g., PercentClose). Is purchasing additional information about the customer worth it?