Purchase habits of customers
data("PURCHASE")
A data frame with 27723 observations on the following 6 variables.
Purchase
a factor with levels Buy
No
, whether the customer made a purchase in the following 30 days
Visits
a numeric vector, number of visits customer has made to the chain in last 90 days
Spent
a numeric vector, amount of money customer has spent at the chain the last 90 days
PercentClose
a numeric vector, the percentage of customers' purchases that occur within 5 miles of their home
Closest
a numeric vector, the distance between the customer's home and the nearest store in the chain
CloseStores
a numeric vector, the number of stores in the chain within 5 miles of the customer's home
A nation-wide chain is curious as to whether it can predict whether a former customer will make a purchase at one of its stores in the next 30 days based on the customer's spending habits. Some variables are known by the chain (e.g., Visits
) and some are available to purchase from credit card companies (e.g., PercentClose
). Is purchasing additional information about the customer worth it?