Google experiment on effectiveness of certain recommendations for bidding on ads.
MobileAdsA data frame with 655 observations on the following 40 variables.
Campaigna numeric vector
m.impr_posta numeric vector
m.impr_prea numeric vector
m.click_posta numeric vector
m.click_prea numeric vector
m.cost_posta numeric vector
m.cost_prea numeric vector
m.conv_posta numeric vector
m.conv_prea numeric vector
m.value_posta numeric vector
m.value_prea numeric vector
m.cpm_prea numeric vector
m.cpm_posta numeric vector
m.cpc_prea numeric vector
m.cpc_posta numeric vector
m.cpa_prea numeric vector
m.cpa_posta numeric vector
m.cpr_prea numeric vector
m.cpr_posta numeric vector
mult.changea numeric vector
d.impr_posta numeric vector
d.impr_prea numeric vector
d.click_posta numeric vector
d.click_prea numeric vector
d.cost_posta numeric vector
d.cost_prea numeric vector
d.conv_posta numeric vector
d.conv_prea numeric vector
d.value_posta numeric vector
d.value_prea numeric vector
d.cpm_prea numeric vector
d.cpm_posta numeric vector
d.cpc_prea numeric vector
d.cpc_posta numeric vector
d.cpa_prea numeric vector
d.cpa_posta numeric vector
d.cpr_prea numeric vector
d.cpr_posta numeric vector
error.cpr_prea numeric vector
error.cpr_posta numeric vector
Subset of experimental data for one advertiser. See Chihara and Hesterberg textbook for more information.
Chihara and Hesterberg, Mathematical Statistics with Resampling and R (2022). Wiley.