rvkstat (version 2.6.3)

vkGetAdCityStats: Statistics on Audience Coverage in The Context of Cities.

Description

Returns statistics on audience reach by advertising campaign and ads by city.

Usage

vkGetAdCityStats(account_id = NULL, ids_type = "campaign", ids = NULL,
                 period = "day", date_from = Sys.Date() - 30, date_to =
                 Sys.Date(), api_version = NULL, access_token = NULL)

Arguments

account_id

Advertising account ID, a list of all available advertising accounts can be obtained using the function vkGetAdAccounts.

ids_type

The type of objects requested, which are listed in the ids parameter. Valid ad values are ads, campaigns are campaigns.

ids

Vector id of the requested ads, campaigns, clients or account, depending on what is specified in the ids_type parameter.

period

The method of grouping data by date. day - statistics by days, month - statistics by months, overall - statistics for all time. Temporary restrictions are given by the arguments date_from and date_to.

date_from

The starting date of the displayed statistics in the format YYYY-MM-DD.

date_to

The end date of the displayed statistics in the format YYYY-MM-DD.

access_token

API access token, obtained using the functions vkAuth or vkGetToken

api_version

Vkontakte API version.

Value

Date frame with the following values:

id

id of the object from the ids argument.

day

(if the period is equal to day) day in the format YYYY-MM-DD.

month

(if period is equal to month) - day in the format YYYY-MM.

day_from

(if period is overall) the start date of the reporting period.

day_to

(if period is overall) the finish date of the reporting period.

type

the type of the object from the ids_type parameter.

city_id

city id or other for other cities.

city_name

city name.

impressions_rate

part of the audience that viewed the ad, from 0 to 1.

clicks_rate

(the part of the audience that clicked on the ad, from 0 to 1.

Examples

# NOT RUN {
## auth
my_tok <- vkAuth(app_id = 1, app_secret = "H2Pk8htyFD8024mZaPHm")

# 1.Get a static report on audience coverage in the context 
# of cities by advertising campaigns by day
## 1.1. We get a list of advertising campaigns
camp <- vkGetAdCampaigns(account_id = 1, access_token = my_tok$access_token)
## 1.2. We get statistics on advertising campaigns
vk_ad_city_stat_day <- vkGetAdCityStats(account_id = 1,
                                        ids_type = "campaign",
                                        ids = camp$id ,
                                        period = "day",
                                        date_from = "2010-01-01", 
                                        date_to = "2017-09-10",
                                        access_token = my_tok$access_token)
										
										
# 2.Receive a static message on the ads in the context of months
## 2.1. We get a list of advertising campaigns
ads <- vkGetAds(account_id = account_id, access_token = my_tok$access_token)
## 2.2. Get ad statistics
vk_ad_city_stat_month <- vkGetAdCityStats(account_id = 1,
                                          ids_type = "ad",
                                          ids = ads$id ,
                                          period = "month",
                                          date_from = "2010-01-01", 
                                          date_to = "2017-09-10",
                                          access_token = my_tok$access_token)
			
			
# 3.Receive a static report on audience coverage in the context 
# of cities by advertising campaigns without a temporary breakdown
## 3.1. We get a list of advertising campaigns
camp <- vkGetAdCampaigns(account_id = 1, access_token = my_tok$access_token)
##3.2. Get statistics on advertising campaigns
vk_ad_city_stat_total <- vkGetAdCityStats(account_id = 1,
                                          ids_type = "campaign",
                                          ids = camp$id ,
                                          period = "overall",
                                          date_from = "2010-01-01", 
                                          date_to = "2017-09-10",
                                          access_token = my_tok$access_token)

# }