Data for 455 days of attendance records for Auckland Zoo, from January 1, 1993. Note that only 440 values are given due to missing values. It was of interest to assess whether an advertising campaign was effective in increasing attendance.
A data frame with 440 observations on 6 variables.
Numeric Number of visitors.
Numeric Time in days since the start of the study.
Numeric Hours of sunshine the previous day.
Numeric Average spending on TV advertising in the previous week (1000s of dollars per day)
Factor Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
Factor Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holiday)