A single value of gamma, say gamma = 2.2 in the example, corresponds to a curve of values of (lambda, delta), including (3, 7),
(4, 4.33), (5, 3.57), and (7, 3) in the example. An unobserved covariate that is associated with a lambda = 3 fold increase in the odds of treatment and a delta = 7 fold increase in the odds of a positive pair difference is equivalent to gamma = 2.2.
The curve is gamma = (lambda*delta + 1)/(lambda+delta). Amplify is given one gamma and a vector of lambdas and solves for the vector of deltas. The calculation is elementary.
This interpretation of gamma is developed in detail in Rosenbaum and Silber (2009), and it makes use of Wolfe's (1974) family of semiparametric deformations of an arbitrary symmetric distribuiton.
Strictly speaking, the amplification describes matched pairs, not matched sets. The senm function views a k-to-1 matched set with k controls matched to one treated individual as a collection of k correlated treated-minus-control matched pair differences; see Rosenbaum (2007). For matched sets, it is natural to think of the amplification as describing any one of the k matched pair differences in a k-to-1 matched set.
The curve has asymptotes that the function amplify does not compute: gamma corresponds with (lambda,delta) = (gamma, Inf) and (Inf, gamma).
A related though distict idea is developed in Gastwirth et al (1998). The two approaches agree when the outcome is binary, that is, for McNemar's test.