tools4uplift (version 0.1-0)

DualUplift: Two-model estimator

Description

Fit the two-model uplift model estimator.

Usage

DualUplift(data, treat, outcome, predictors)

Arguments

data

a data frame containing the treatment, the outcome and the predictors.

treat

name of a binary (numeric) vector representing the treatment assignment (coded as 0/1).

outcome

name of a binary response (numeric) vector (coded as 0/1).

predictors

a vector of names representing the explanatory variables to include in the model.

Value

model0

Fitted model for control group

model1

Fitted model for treatment group

See Also

DualPredict

Examples

# NOT RUN {
library(tools4uplift)
data("SimUplift")

fit <- DualUplift(SimUplift, "treat", "y", predictors = colnames(SimUplift[, 3:12]))

# }