tools4uplift-package

tools4uplift

uplift

Uplift modeling aims at predicting the causal effect of an action such as a medical
treatment or a marketing campaign on a particular individual, by taking into consideration
the response to a treatment. In order to simplify the task for practitioners in uplift modeling,
we propose a combination of tools that can be separated into the following ingredients:
i) quantization, ii) visualization, iii) feature engineering, iv) feature selection and,
v) model validation. For more details, please read Belbahri et Al. (2019)
<https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf>.

tools4uplift-package: tools4uplift

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