The University blue
colour is specified as
PMS 294 C, 2945 U, CMYK 100 75 15 0, RGB 0 75 137, NCS 4550 R90B, or HEX "#004b89".
gothenburg
uses the HEX color definition.
The University blue
signature colour
symbolises and communicates the core of the University of Gothenburg's identity.
Blue signals confidence, calmness and stability.
It is a colour perceived to be safe, classical and sombre.
People commonly associate blue with the sea and closeness to the marine environment,
which characterises Gothenburg and the Swedish west coast.
Notes:
The University’s signature colour is primarily used for the quadrangular logo.
The visual identity rules do not regulate or restrict the use of spot colours,
but University blue
is not a spot colour.
The University of Gothenburg does not use colours
to structure or assign distinct identities to organisation units.