caTotalUtilities: Function caTotalUtilities calculates matrix of theoreticall total utilities
Description
Function caTotalUtilities calculates matrix of theoreticall total utilities for respondents. Function returns matrix of total utilities for n profiles and all respondents.
Usage
caTotalUtilities(y, x)
Arguments
y
matrix of preferences
x
matrix of profiles
References
Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa.
Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, 103-123.
SPSS 6.1 Categories (1994), SPSS Inc., Chicago.