conjoint (version 1.35)

caUtilities: Function caUtilities calculates utilities of levels of atrtributes

Description

Function caUtilities calculates utilities of attribute's levels. Function returns vector of utilities.

Usage

caUtilities(y,x,z)

Arguments

y

matrix of preferences

x

matrix of profiles

z

matrix of levels names

References

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa. Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, 103-123. SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

caTotalUtilities

Examples

#Example 1
library(conjoint)
data(herbata)
ul=caUtilities(hpref,hprof,hlevn)
print(ul)

#Example 2
library(conjoint)
data(czekolada)
ul=caUtilities(cpref,cprof,clevn)
print(ul)