volunteers: Motivation of Australian Volunteers

Description

Part of an Australian survey on motivation of volunteers to work for non-profit organisations like Red Cross, State Emergency Service, Rural Fire Service, Surf Life Saving, Rotary, Parents and Citizens Associations, etc..

Usage

data(volunteers)

Arguments

Format

A data frame with 1415 observations on the following 21 variables: age and gender of respondents plus 19 binary motivation items (1 applies/ 0 does not apply).

GENDER: Gender of respondent.
AGEG: Age group, a factor with categorized age of respondents.
meet.people: I can meet different types of people.
no.one.else: There is no-one else to do the work.
example: It sets a good example for others.
socialise: I can socialise with people who are like me.
help.others: It gives me the chance to help others.
give.back: I can give something back to society.
career: It will help my career prospects.
lonely: It makes me feel less lonely.
active: It keeps me active.
community: It will improve my community.
cause: I can support an important cause.
faith: I can put faith into action.
services: I want to maintain services that I may use one day.
children: My children are involved with the organisation.
good.job: I feel like I am doing a good job.
benefited: I know someone who has benefited from the organisation.
network: I can build a network of contacts.
recognition: I can gain recognition within the community.
mind.off: It takes my mind off other things.

References

Melanie Randle and Sara Dolnicar. Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors. Journal of Non-profit and Public Sector Marketing, 21(3), 271-282, 2009.

Melanie Randle and Sara Dolnicar. Self-congruity and volunteering: A multi-organisation comparison. European Journal of Marketing, 45(5), 739-758, 2011.

Melanie Randle, Friedrich Leisch, and Sara Dolnicar. Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy. Journal of Brand Management, 20(8):689-704, 2013.