data(mobile)
IMAG
=Image, 2) EXPE
=Expectations, 3) QUAL
=Quality, 4) VAL
=Value, 5) SAT
=Satisfaction, 6) COM
=Complaints, and 7) LOY
=Loyalty. IMAG
: Includes variables such as reputation, trustworthiness, seriousness, and caring about customer's needs.
EXPE
: Includes variables such as products and services provided and expectations for the overall quality.
QUAL
: Includes variables such as reliable products and services, range of products and services, and overall perceived quality.
VAL
: Includes variables such as quality relative to price, and price relative to quality.
SAT
: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers.
COM
: Includes one variable defining how well or poorly custmer's complaints were handled.
LOY
: Includes variables such as propensity to choose the same phone provider again, propensity to switch to other phone provider, intention to recommend the phone provider to friends. ima1
ima2
ima3
ima4
ima5
exp1
exp2
exp3
qua1
qua2
qua3
qua4
qua5
qua6
qua7
val1
val2
sat1
sat2
sat3
comp
loy1
loy2
loy3