plspm (version 0.4.9)

mobile: ECSI Mobile Phone Provider dataset

Description

This table contains data from the article by Tenenhaus et al. (2005), see reference below.

Usage

data(mobile)

Arguments

Format

A data frame with 250 observations on 24 variables on a scale from 0 to 100. The variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, 6) COM=Complaints, and 7) LOY=Loyalty. IMAG: Includes variables such as reputation, trustworthiness, seriousness, and caring about customer's needs. EXPE: Includes variables such as products and services provided and expectations for the overall quality. QUAL: Includes variables such as reliable products and services, range of products and services, and overall perceived quality. VAL: Includes variables such as quality relative to price, and price relative to quality. SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers. COM: Includes one variable defining how well or poorly custmer's complaints were handled. LOY: Includes variables such as propensity to choose the same phone provider again, propensity to switch to other phone provider, intention to recommend the phone provider to friends.
ima1
First MV of the block Image
ima2
Second MV of the block Image
ima3
Third MV of the block Image
ima4
Fourth MV of the block Image
ima5
Fifth MV of the block Image
exp1
First MV of the block Expectations
exp2
Second MV of the block Expectations
exp3
Third MV of the block Expectations
qua1
First MV of the block Quality
qua2
Second MV of the block Quality
qua3
Third MV of the block Quality
qua4
Fourth MV of the block Quality
qua5
Fifth MV of the block Quality
qua6
Sixth MV of the block Quality
qua7
Seventh MV of the block Quality
val1
First MV of the block Value
val2
Second MV of the block Value
sat1
First MV of the block Satisfaction
sat2
Second MV of the block Satisfaction
sat3
Third MV of the block Satisfaction
comp
First MV of the block Complaints
loy1
First MV of the block Loyalty
loy2
Second MV of the block Loyalty
loy3
Third MV of the block Loyalty

References

Tenenhaus, M., Esposito Vinzi, V., Chatelin Y.M., and Lauro, C. (2005) PLS path modeling. Computational Statistics & Data Analysis, 48, pp. 159-205.

Examples

Run this code
data(mobile)

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