radiant (version 0.1.95)

pmap: Attribute based brand maps

Description

Attribute based brand maps

Usage

pmap(dataset, pmap_brand, pmap_attr, data_filter = "", pmap_pref = "", pmap_dim_number = 2)

Arguments

dataset

Dataset name (string). This can be a dataframe in the global environment or an element in an r_data list from Radiant

pmap_brand

A character variable with brand names

pmap_attr

Names of numeric variables

data_filter

Expression entered in, e.g., Data > View to filter the dataset in Radiant. The expression should be a string (e.g., "price > 10000")

pmap_pref

Names of numeric brand preference measures

pmap_dim_number

Number of dimensions

Value

A list of all variables defined in the function as an object of class pmap

Details

See http://vnijs.github.io/radiant/marketing/pmap.html for an example in Radiant

See Also

summary.pmap to summarize results

plot.pmap to plot results

Examples

result <- pmap("computer","Brand","HighEnd:Business")