The PVQ40 (Schwartz et al., 1999) consists of 40 items, each a short portrait of one person. For example, to
measure power, the PVQ includes two portraits (male/female versions): It is important to him to be rich. He wants to have a lot of money and expensive things. It is important to him to get respect from others. He wants people to do
what he says.
Respondent indicates on 6-point bipolar rating scale (1 ... not at all like me, 6 ... very much like me) the degree to which the
description also fits him-/herself:
Usage
data(PVQ40)
Arguments
Format
PVQ40 data of 151 adults from various states in the USA: sd1-sd4: self-direction po1-po3: power un1-un6: universalism ac1-ac4: achievement se1-se5: security st1-st3: stimulation co1-co4: conformity tr1-tr4: tradition he1-he3: hedonism be1-be4: benevolence
References
Borg, I., & Groenen, P. J. F. (2005). Modern Multidimensional Scaling (2nd ed.). Springer.