the format of the text that the text should be in ("any", "italics", "bold", "code", "inline_code", "brackets", "parentheses", "list").
If none of the above, the format string is appended to text in front and in the back and used as a regexp.
freq
How often the text should appear with this formatting
not_called_msg
feedback message if the text was not there
incorrect_msg
feedback message if the text was not properly formatted